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SM Lanang Premier to redefine Davao’s lifestyle

Wednesday, 26 September 2012 22:30

By Carlo P. Mallo

What used to be a part of the 40-hectare Lanang Golf and Country Club has been transformed into the city’s newest destination for dining, shopping, and entertainment in southern Mindanao.
The Sy-led and controlled SM Supermalls acquired and developed 10-hectares of the former golf course and turned the area into its 5th premier mall in the country. SM Lanang Premier, which is set to open on Friday, will be home to a number of international and local brands that will appeal to a higher segment of the shopping and dining market.
Unlike the usual SM City mall, premier malls have a classier and distinctive edge that targets the higher end of the market.
SM Lanang Premier promises to bring the definitive shopping experience of a premier SM Mall to Davao City with its modern structure and cutting-edge design, upscale retail mix, dining concepts, and world-class entertainment and convention facilities never before seen in Mindanao.
 SM Lanang Premier sits on a strategic location in the northern part of the city, an area long been known as an affluent residential, commercial and leisure address in the city.
One of the biggest draws of the new mall is the iMax cinema, the first of its kind in Mindanao. Also, SM Lanang Premier will be home to SMX Davao, the largest convention center to date in southern Mindanao.
SM executives, led by SM Prime Holdings president Hans Sy, will grace the opening of their latest, and by far their largest mall in Mindanao, as well.