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Santos Land Corp. aggressive in land, housing development

Monday, 09 May 2011 08:00

Now in its 40th year, the Santos Land Development Corporation is  very aggressive this year, its president, Antonio S. Domingo, said.
“We are very active in Davao City in terms of land and housing development. We provide the people with the best products, opportunities for business, leisure and recreation,” he added.
To mark its anniversary, Santos Land adopted a school by donating books and conducted medical outreach and bloodletting in some areas of the city.
Originally providing low cost housing for Dabawenyos, Santos Land shifted its market to middle income. However, once again, it offers a new brand of low-cost houses, the Priscilla Heights.
Located in Cabantian, Davao City, Priscilla Heights has eight house models, already upgraded units compared to previous designs of low cost housing. Domingo said, these are “better than what we used to do,” adding that they had low ceiling prices before.
Ranging from P900,000 to P1 million for each unit, this subdivision has underground canals, and its houses are made of Class A or better construction materials. The company, Domingo said, also uses new construction method with better technology.
Santos Land focuses on subdivision development and housing; commercial spaces (for lease); resort development, leisure and tourism; and food production (fish pond). Aside from its Forest Hill Resort at Matina Pangi, the company is looking for areas at Island Garden City of Samal (Igacos) for another one.
Eyeing the tourism industry with some friends, Domingo has planned for a retirement business in Igacos. He said people who are getting older in the United States, Europe and Asia find a better life in Davao City for having the facilities they need. With an average of $2,000 as retirement pay, he added, they don’t get so much if they spend that in their country of origin.
With foreign retirees and expatriates as bigger target markets, Domingo said, this retirement business will provide facilities such as hospitals, golf course and spa. “We have manpower here to take care of them. But, only their impression of our peace and order situation hinders this projection,” he added.
Not putting everything in one basket, Santos Land has enough properties with one complementing the other to provide steady income, Domingo said.
“I don’t believe we have competitors,” he said. Saying that they have their own market niche, he added, “We believe we are alone in this industry.”
Promoting a motto, “Bahay mo, first class”, Domingo said big players mostly indulge in land sale, thereby are not their direct competitors.
In terms of developing condominium projects, this leader-entrepreneur said that Davao City is still big and has a lot of room for housing amid the increasing number of migrants from other regions and countries. [Lorie Ann A. Cascaro]