It came by surprise.
While all the hoopla was on Davao’s recent events like the MICE Con 2013 and the 76th Araw ng Dabaw, one event that’s sure to place Davao in the global television audience came yesterday all too quietly.
Mind you, this event is like a typhoon as sweeping as Pablo and an earthquake with intensity level 8.
It may be an exaggeration but yes, many were not prepared to hear this come so swiftly—Pinoy Pride, that top-rating television boxing show, will hit Davao City on April 20. And what better way to shake a long restive boxing scene in Davao than to bring a fighter who by his name alone, sends shockwaves around Palma Gil Street yesterday.
Pinoy Pride XIX will be bringing in no less than Boom Boom Bautista, the Boholano Bomber who has always wished of fighting in Davao.
Boom Boom’s father Alberto grew up in Davao City and lived here for five years before settling for good in Candijay town in Bohol—that kalamay-producing ‘republic’ known for its chocolate hills and tarsiers.
Boom Boom walked into the Kanato Hall of The Royal Mandaya Hotel yesterday, rocking in his black coat and jeans combo. He was accompanied by ALA Promotions CEO Michael Aldeguer who was in the ALA signature all-black outfit.
I swear Boom Boom rocked the house. And he has not even thrown a single punch.
ALA’s decision to bring Pinoy Pride here was spurred by the high television ratings the PP series got in Mindanao and in Davao City in particular. Aldeguer got so intrigued with that high ratings that he decided it was time to bring a big ticket fight to Davao.
“Davao always gives us the highest ratings. Even higher than Manila audience. Davao is one city which deserves a Pinoy Pride,” Aldeguer told Davao media in yesterday’s press con.
Here’s why Pinoy Pride can give Davao a good deal of favor.
One, the fight is shown on overnight delayed telecast over national television (ABS CBN). Two, it is also shown on TFC (The Filipino Channel) and fed in the Middle East, United States, Singapore, Australia, among others. And three, it is in the national media (including social media) from its launch to the post-fight.
People will be talking about PP XIX and Davao City as well. There could be no mileage bigger than that.
Talk about revenues. Imagine the brisk business brought about by the fight, from hotel accommodations, to food, to transport and merchandise. People will be coming in from the US and Mexico. Not to mention Manila and Cebu. The national media too will be planed in. It’s a made-for-TV event.
Now how about that?
Be proud. It’s finally in Davao.
Thanks Pinoy Pride. Thanks ALA.
NOTES: Our sympathies to the family of the late Atong Mangosong, the young and promising motocross rider who died in a freak accident during the Araw ng Dabaw Phoenix Cyclomax Motocross Series.